SERIAL ENTREPRENEUR I ATTORNEY I INVENTOR I TEDX SPEAKER
Tracey Pickett is a passionate entrepreneur, attorney, inventor and musician. She began her legal career at a Fortune 5 technology company working in the areas of corporate and intellectual property law. An attorney by day, Tracey spent nights and weekends developing her true passion for entrepreneurship.
In 2014, Tracey launched her first entrepreneurial venture, Eboticon - an app development and media design company with a mission to create culturally relevant emojis for niche social groups. The company’s apps rose to the top of the Apple App Store charts as the #2 Paid App Overall and the #1 Paid Social Networking app. Eboticon has partnered with Getty Images, City of Atlanta and others to create culturally relevant emoji apps that have been downloaded in over 70 countries. Eboticon has also been featured on TedX and the International Business Times. In November 2016, Tracey left her job to lead Eboticon full time. She also launched her second entrepreneurial venture, Hairbrella.
Hairbrella is the world’s first satin-lined rain hat combining fashion and function to protect women’s hair. Coined “The Rain Hat Reinvented”, Hairbrella has been featured in Forbes, Essence, Madame Noire, Allure, Women’s Health, CNN, USA Today, The ZOE Report and many others. With appearances on The View and Good Morning America, Hairbrella continues to showcase the ingenuity of woman-owned businesses. In 2020, Hairbrella was also included on Beyoncé’s “Black Parade” - a directory of Black-owned businesses curated by her stylist, Zerina Akers. As the #1 Selling Rain Hat on Amazon and now a multi-million dollar brand, Hairbrella takes pride in keeping customers polished, protected and prepared no matter the forecast.
Tracey is a native of Atlanta and a graduate of both Spelman College and UGA Law. When she’s not working on her business, she enjoys traveling, cycling, reading, working on real estate investment projects and speaking on the topics of entrepreneurship, innovation and the law of attraction.
COMPANIES I’VE WORKED WITH